When considering land for development, it is crucial to understand the various categories that impact the planning process and the value of a project. One such category is greenfield land, often the subject of keen interest for developers and landowners looking to unlock maximum value. At Bartons Planning and Development, we have extensive experience working with both greenfield and brownfield sites, particularly in rural areas as well as the outskirts of cities like London. This article explains what greenfield land is, its characteristics, and how Bartons can help landowners make informed decisions about development potential.

What is Greenfield Land?

Greenfield land refers to undeveloped land that has not been built on previously. These are often rural areas such as agricultural fields, woodlands, or simply open spaces that do not have existing infrastructure or urban development. Unlike brownfield sites, which have a history of previous uses and might require remediation or demolition, greenfield land is typically seen as a “blank slate” for developers, offering an opportunity to shape a site from scratch.

Importantly, greenfield land is found outside of urban boundaries, and it is largely free from previous built-up uses. The distinction between greenfield and brownfield is crucial in the planning process, as government policy and local planning authorities often impose specific restrictions and requirements depending on the type of land involved.

Greenfield Land and Planning Policy

In the UK, planning policies have generally prioritised the reuse of brownfield land before considering greenfield sites for development. This focus aims to protect undeveloped land and minimise the environmental impact of new projects, particularly with regard to maintaining green belts and preventing urban sprawl. Green belts are designated areas surrounding cities, particularly London, where development is severely restricted to preserve natural landscapes, agricultural use, and the character of rural areas.

Despite these constraints, greenfield land is often highly desirable for certain types of development. Residential developers, for instance, may seek greenfield sites to create new neighbourhoods, especially where there is a demand for housing in suburban or semi-rural areas. Unlike brownfield sites, greenfield land does not typically present challenges like contamination, demolition of old structures, or complicated site histories. This makes the planning process potentially smoother in some respects, although it also comes with its own set of challenges.

Challenges in Developing Greenfield Sites

Although greenfield land offers a blank canvas, it also poses unique challenges, particularly in securing planning permissions. The primary issue is often the local planning policy, which tends to favour the conservation of green spaces over new development. Planning authorities must balance the need for new housing and infrastructure against the preservation of natural and agricultural land, as well as the ecological impact of development.

The planning process for greenfield sites may involve thorough ecological surveys to ensure that local wildlife, biodiversity, and natural habitats are protected. Developers must also consider access to infrastructure, such as roads, utilities, and amenities, which might not be as readily available in rural greenfield locations compared to urban brownfield sites.

Additionally, community opposition to greenfield development can be a significant barrier. Local residents often have a vested interest in preserving the rural character of their environment, and proposals for large-scale housing or commercial developments can attract objections. Bartons Planning and Development understands the importance of community engagement and works closely with stakeholders to create development proposals that respect local concerns while addressing housing needs.

Maximising the Potential of Greenfield Land

Bartons Planning and Development specialises in helping landowners realise the potential of greenfield sites by guiding them through every step of the planning process. Our approach to developing greenfield land begins with a comprehensive assessment of the site’s opportunities and constraints. By understanding local planning policies, the ecological value of the site, and the market demand for different types of development, we ensure that any proposals are both viable and compliant with regulations.

At Bartons, we act for both landowners and developers. We assist landowners in securing planning permissions for their own development projects, help landowners partner with developers or land promoters to unlock value, and work directly with developers to obtain planning permission for their schemes. Our extensive experience in dealing with matters such as ancient woodland, drainage, ecology, and public consultation means that we are well-equipped to handle even the most complex greenfield projects.

A key component of our strategy is working with local authorities and planning officers to create schemes that provide community benefits. For example, we look at how to incorporate public green spaces, new infrastructure, or affordable housing to enhance the attractiveness of a planning application. By aligning the development’s objectives with local priorities, we increase the likelihood of securing the necessary permissions.

Bartons also brings design expertise into the mix. Our collaborative network of architects and landscape designers helps ensure that greenfield developments are not only functional but also enhance the character of the area. Whether a site is destined for residential, commercial, or mixed-use purposes, we work to ensure that the development is in harmony with its surroundings, both visually and environmentally.

Navigating Greenfield Planning Permissions

Obtaining planning permission for greenfield land requires a nuanced approach, especially in areas with strict green belt policies or high community interest. Bartons Planning and Development has extensive experience in managing these complexities and preparing robust planning applications. Our role involves conducting impact assessments, working with ecological and environmental consultants, and ensuring that the proposals comply with all national and local planning regulations.

We understand that greenfield development must be both sensitive and strategic. Bartons has a strong track record in successfully negotiating Section 106 agreements, dealing with Community Infrastructure Levy (CIL) obligations, and proposing schemes that align with local development plans. Our ability to effectively navigate these aspects helps to unlock opportunities for our clients, turning a greenfield site into a viable development prospect.

Greenfield Development in London and Nationwide

Although greenfield sites are less common within London itself, opportunities do exist in the surrounding regions, particularly where urban boundaries are expanding, and housing demand is high. Bartons Planning and Development has been involved in numerous projects in the green belt and beyond, providing our clients with insights into local planning landscapes and facilitating successful outcomes.

Our work extends beyond London into rural and semi-rural areas across the UK. Whether it is a large-scale residential scheme in the South East or a smaller mixed-use project in the Midlands, Bartons brings a wealth of experience to every greenfield development. Our team’s deep understanding of local planning authorities and the intricacies of different regional policies means we are well-equipped to support projects of all sizes and scopes.

Bartons: Partnering for Success in Greenfield Development

At Bartons Planning and Development, we recognise that every greenfield site presents a unique set of challenges and opportunities. Whether you are a landowner seeking to maximise the value of your property, looking to partner with a developer or promoter, or a developer in need of planning assistance, we offer a comprehensive suite of services tailored to your needs. From site assessments and planning strategy to detailed application management and community consultation, Bartons is with you at every stage.

Our expertise in greenfield development is underpinned by a commitment to creating sustainable, thoughtfully designed projects that contribute positively to local areas. By working with Bartons, you will benefit from our in-depth knowledge of planning policy, our relationships with local authorities, and our ability to manage complex projects with professionalism and care.

Get in Touch

If you own greenfield land and want to explore its potential, Bartons Planning and Development is here to help. We understand the intricacies of greenfield planning and have the expertise required to navigate the challenges and unlock opportunities. Contact us today to arrange a consultation, and let us assist you in realising the full potential of your land. Whether in London, the green belt, or anywhere across the UK, our experienced team is ready to support your development ambitions.