Developer Digital Marketing Services
We enhance your online presence to attract land deals and elevate your company’s visibility, reducing the need for traditional cold calls.
Why is digital marketing important?
Strategic digital marketing campaigns are meant to complement traditional land buying by increasing visibility and attracting leads passively. This reduces reliance on costly and time-intensive cold call mailshot campaigns, making your approach more efficient and cost-effective without replacing traditional methods.
Dynamic Online Presence
An active news and blog section on your website, combined with targeted campaigns on social media, will bring your website to life and attract landowners. Regular updates and engaging content drive traffic, while tailored social media efforts ensure your message reaches the right audience, effectively increasing your visibility and engagement with potential land sellers.
Broad Visibility
Digital marketing allows you to reach a wide audience, ensuring that landowners across various regions are aware of your existence. This is particularly beneficial for targeting landowners who might not be actively seeking developers but could be interested in redevelopment opportunities
Cost-effective Outreach
Digital marketing offers a far superior return on investment compared to traditional methods like direct mail or print advertising. By setting flexible budgets and strategic bids, you can maximize your financial resources while achieving a broader and more targeted reach. This ensures your marketing spend delivers higher efficiency and better overall results.
“Imagine a scenario where your inbox is consistently filled with multiple land-related enquiries arriving on a weekly basis.“
Effective Digital Marketing Strategies for Attracting Landowners.
Digital campaigns can be easily scaled up or down based on demand and results, offering flexibility whether targeting a local area or expanding nationally. Your online presence works around the clock, allowing landowners to find information and contact you at their convenience. Consistent and strategic digital marketing efforts build your brand’s reputation and credibility, differentiating you from competitors and creating a lasting impression on landowners.
82%
Saving Per Lead
166x
Return On Investment
5.56x
Increase In Qualified Leads
80%
Of Landowners Research Online
Content & SEO
Let us create valuable content for you, including customised blogs, news articles, case studies, and whitepapers, all fully managed to establish your expertise and attract landowners. With SEO optimisation, your online visibility is enhanced, making it easy for developers to find you.
Social Media Engagement
Platforms like LinkedIn, Facebook, and Twitter allow you to engage with landowners directly. Regular updates about successful projects, market insights, and industry trends can build trust and position you as a thought leader in the property development sector, increasing your leads and conversion rates.
Email Campaigns
Building an email list and sending targeted newsletters keeps potential landowners informed about your activities, market opportunities, and redevelopment benefits. Email campaigns nurture leads over time, converting interested parties into active and long-term clients.
Its all about ROI.
When it comes to securing prime land opportunities, understanding the return on investment (ROI) of your marketing strategies is crucial. Traditional letter sending and digital marketing offer different approaches, but how do they compare in terms of cost and effectiveness? Let’s delve into the numbers and see why digital marketing is the smart choice for property developers.
The High Cost of Traditional Letter Sending
Average COST PER LEAD: £1,112
Traditional letter sending incurs numerous costs that quickly add up. Each letter now costs an average of £22.25, covering expenses such as site identification (GIS software), land registry documents, staff salaries, office overheads, and postage. These costs reflect the substantial investment required to reach potential leads through this method.
With a 2% response rate, approximately 50 letters must be sent to secure one qualified lead, resulting in a total cost per lead of £1,112.50. Additionally, it often takes several letters before a landowner responds, further driving up costs and extending the timeline.
This method’s efficiency heavily depends on the land buyer’s effectiveness in managing the logistics, follow-ups, and responses. The process is not only time-intensive but also burdensome on staff, requiring meticulous coordination, which can lead to inefficiencies and increased operational pressure.
Furthermore, traditional letter campaigns are environmentally unfriendly, relying heavily on paper, ink, and physical resources. The environmental impact of producing and sending thousands of letters contributes to a larger carbon footprint, making this approach less sustainable.
Ultimately, the reliance on traditional methods negatively affects your ROI, with high costs per lead and inefficiencies making these campaigns less competitive compared to modern, digital marketing approaches. As a result, this method often falls short in terms of both cost-effectiveness and environmental responsibility.
The Efficiency of Digital Marketing
average cost per lead: £200
Digital marketing offers a highly cost-effective and efficient approach to lead generation. With a example annual budget of £20,000, SME firms can implement a comprehensive digital marketing strategy for their area, website content management, social media campaigns, email marketing, and online advertising.
Digital campaigns can instantly engage a broad audience, typically achieving engagement rates around 2%. For every 1,000 impressions, approximately 20 people engage with the content. With a well-crafted digital marketing campaign, a good conversion rate is around 10%, meaning these 1,000 impressions could yield up to 2 qualified leads.
With this higher conversion rate, the average cost per lead drops to £200 (£20,000 / 100 leads). This reflects the efficiency of digital marketing in generating leads at a lower cost compared to traditional methods.
The advantage of digital marketing is further enhanced by real-time analytics, which provides immediate feedback on campaign performance, allowing for quick adjustments and optimisation. This ensures better results and a maximised ROI. Additionally, digital marketing can be easily scaled to reach more landowners without a significant increase in costs.
Moreover, digital marketing is environmentally friendly, reducing the need for paper and physical resources, thereby lowering the carbon footprint compared to traditional mail campaigns. This makes it not only a more financially sound choice but also a more sustainable one.
Got Questions?
We understand that navigating the world of digital marketing can be complex. We’ve compiled some frequently asked questions to help clarify our services and how they can benefit your development projects. If you have any additional queries, feel free to reach out to us directly.
Why trust Bartons Planning & Development Consultancy?
Bartons are experts in planning and development, with a deep understanding of the intricacies of digital marketing campaigns and social media management. We know the pain points of reaching potential customers online, from crafting targeted campaigns to managing social media engagement. Our expertise ensures that your digital presence is effectively managed, driving visibility and engagement. Trust Bartons to handle your digital marketing needs with the same precision and care we bring to our development projects.
How cost-effective are digital marketing campaigns compared to traditional methods like cold calling?
Digital marketing campaigns are significantly more cost-effective than traditional letter sending. As our cost analysis shows, securing a single land lead, through traditional letters, can cost upwards of £1,112. In contrast, an a modest annual digital marketing budget can achieve a higher reach and engagement with less investment. Digital campaigns directly target landowners online, providing a more efficient and economical approach.
What strategies does Bartons use to ensure higher conversion rates through digital marketing?
Bartons employs a mix of targeted advertising, SEO, and engaging content to attract and convert leads. We customise campaigns to your specific audience and use data-driven insights to continuously optimise performance. This approach ensures higher conversion rates compared to traditional methods, which are not only more costly but also less efficient.
How can Bartons help me measure the success and ROI of my digital marketing campaigns?
Bartons provides detailed analytics and reporting tools to track your digital marketing campaigns’ performance. We measure key metrics like lead generation, conversion rates, and overall ROI. This transparency allows you to see the effectiveness and value of your investment, especially compared to the high costs of traditional methods.
Ready to Elevate Your Online Presence?
Contact us today to arrange a free consultation, to discover how we can bring your company’s website and digital presence to life.